Stethoscope with a Heart

Cox’s brand purpose is to help people have more meaningful human connections. However, to many of its customers, Cox is simply the regional cable and internet provider they are stuck with – at best, it’s just a utility bill – not a brand that shares their values. We needed to demonstrate to people that Cox is not just a number you call when your internet connection is down. Instead, it is a brand that you can rely on when human connection is needed.

“Stethoscope with a Heart” is a device that helps doctors listen. During medical exams, when the device is turned on, it records patient visits and provides feedback to doctors based on three critical metrics: interruptions, balance of conversation, and overuse of medical jargon. The data is translated into easy-to-understand positive reinforcement and gives helpful nudges to the doctors, enabling them to track their performance over time and improve their relationship with potentially neglected patients.”